Catching Attention and Increasing Traffic - Case Study
In today's digital age, catching attention and increasing traffic to your idea or product is crucial. The rise of social media and digital marketing has made it possible for brands to reach a wider audience, but with increased competition, it's becoming more challenging to stand out from the crowd.
One effective way to do this is through visuals, as they have the power to attract and engage audiences. In this study case, we present the results of our sample analysis on how visuals can impact attention and traffic, without increasing advertising budget.
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Exteriors: Methodology
To conduct this study case, we performed a meta-analysis of targeted audiences in Chicago and Los Angeles aged 25+ with average interests. We used two visualizations of a skyscraper from our project - one taken at night and the other during winter - to analyze their impact on attention and traffic.
We chose these two visuals to represent different moods and emotions that can be evoked through visuals. The night shot represented a more dramatic and eye-catching view, while the winter shot represented a more subdued and calming view.
Target: Los Angeles
Results: CPC $0.76
Target: Chicago
Results: CPC $0.39
Results
Our analysis showed that the night shot of the skyscraper had a 20% higher impact on attention and traffic in Chicago, compared to the winter shot. For the Los Angeles audience, the difference was even more significant, with the night shot resulting in 90% higher attention and traffic. Additionally, the cost of clicks for the winter shot was 190% more expensive than for the night shot.
Target: Los Angeles
Results: CPC $0.55
Target: Chicago
Results: $0.31
We have also conducted an assessment of interior designs, recognizing the significance of aesthetics in this context. Our findings indicate that our design performed more effectively when presented with a dark finish, as opposed to a light one. This observation highlights the importance of preparing visually contrasting and dynamic images, as it can contribute to reducing the cost per click.
Results: CPC $0.44
Results: CPC $0.65
Discussion
These results demonstrate the power of visuals in catching attention and increasing traffic. The use of visuals can help brands tell a story, evoke emotions, and create a memorable experience for their audience.
By understanding the target audience and their interests, it's possible to optimize visuals and reduce advertising costs. In our study case, we found that the night shot of the skyscraper was more effective in catching attention and increasing traffic. This is likely because it evokes a sense of drama and excitement that is more likely to capture the viewer's attention.
Furthermore, the cost of clicks for the winter shot was significantly more expensive than for the night shot. This suggests that not only is the winter shot less effective in catching attention and increasing traffic, but it also costs more to advertise. By choosing the right visuals, brands can save on advertising costs while achieving better results.
Conclusion
The results of this study case emphasize the importance of visuals in catching attention and increasing traffic. Whether it's for advertising purposes or other forms of communication, understanding your target audience and optimizing visuals can lead to significant improvements in attention and traffic.
By studying the audience's interests and emotions, it's possible to create visuals that evoke the desired response and create a memorable experience for the viewer. Our team is dedicated to helping clients optimize their visuals and boost their online presence. Let's work together to create a successful brand that stands out in today's digital age.
Ready to present your next design?
If you are interested in exploring the potential of architectural visualization for your projects, we invite you to reach out to our team today. Our expertise and passion for architectural visualization can help bring your projects to life in new and exciting ways.
